Sign up here: 12 ways to recruit and retain volunteers

Volunteers play a critical role in making community associations vibrant and attractive places to live. Finding, motivating, directing, and maintaining volunteers’ interest, however, are challenging tasks.

Assigning association responsibilities to the right people, asking them to accomplish realistic tasks, and making them glad they did add to the challenge. Communities can perfect their recruitment and retainment strategies with the following tips and tricks.

Ask early. Start recruiting volunteers early. Tap into the excitement and energy people bring to their new home. Ask them to volunteer and get involved to channel that enthusiasm in a way that benefits the entire community.

Ask often. Many people will wait to be asked and, if no one asks, they may never volunteer. The best way to recruit is to personally invite people to get involved, rather than posting a notice in the newsletter, an email, or on social media.

Play matchmaker. Ask residents about their talents, interests, likes, and dislikes; then successfully match them with relevant volunteer roles.

Don’t overwhelm. Don’t overload volunteers, especially new residents, with too much work. Keep roles modest, and make sure they understand the monthly time commitment.

Respect their time. Start and end meetings on time, and always share the agenda a few days before a meeting so volunteers can prepare for the discussion.

Respect their ideas. When a volunteer shares an idea or recommendation, he or she is owed an acknowledgement, what the ultimate decision was, and why. If the idea isn’t appropriate, tactfully point out why without making it personal or attacking the idea.

Provide guidance. Have experienced committee members mentor and nurture newer members and provide them with the skills they need to take on greater responsibilities.

Educate. Providing relevant educational opportunities also is helpful and a wise investment in the community’s future.

Make it fun and rewarding. Build in time to socialize before and after a meeting, but don’t let it interfere with the purpose of gathering. Fun events build a sense of teamwork.

Make accommodations. People are more likely to volunteer if small accommodations are made to make it convenient. Be flexible and open to changes if it means greater volunteer participation. Consider asking your residents when they’d be most likely to attend meetings.

Build your bench. With more active, team-minded volunteers, your community can accomplish much more. It also will be in a better position when volunteers move or step down from their roles.

Thank gratuitously. Recognize volunteers for their efforts. Ways to express appreciation could include an inexpensive plaque or certificate of appreciation; public acknowledgement at the annual meeting; an expression of thanks on the association webpage; or a listing of volunteers’ names in the community newsletter or on social media. Keep in mind that board members typically are prohibited from accepting gifts.

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Crisis communicator: A board president’s coordinated strategy during Hurricane Irma

Michael Kulich, the overall winner of CAI’s 2018 Outstanding Homeowner Leader award, went above and beyond to help the Turtle Creek Homeowners Association in Orlando, Fla., deal with Hurricane Irma’s destruction. As president of Turtle Creek when the storm struck, Kulich led efforts to develop and implement the community’s disaster plan, and during Irma, he turned his home into a “war room” to give board members and vendors a space to provide the community with updates and review action plans.

When the skies cleared, Kulich—a management consultant by trade—took time off from his day job to coordinate vendor activities and lead the cleanup until the community was back on its feet.

What should homeowners do before and after a hurricane?

Residents should stock up on critical supplies and identify how to stay connected to the police and the association. It’s equally important for residents to be patient after the storm passes. Turtle Creek residents were eager to begin the cleanup process after Irma. While their intentions were good, it’s better to pause, confirm everyone is safe, and confirm it’s safe to begin clearing debris.

Michael Kulich

What must a community disaster plan include?

Our plan focused on preparing our infrastructure and homeowners for potential damage and partnering with local vendors and government officials to establish communications lines for continuous updates. Between computers and cell phones, Turtle Creek board members were in constant communication with local government officials, local law enforcement, and utility companies. This approach allowed us to gather pictures of the damage and have video conferences with our landscaping vendor to develop a cleanup plan. We were back to normal operations within a couple of weeks as opposed to months.

What makes a community leader effective?

Communication is an essential quality. As a board member, I use MailChimp for email updates, Twitter, and I recently launched a YouTube channel to livestream our board meetings. Residents appreciate our efforts to keep them informed, as it lends itself to another trait of a successful community leader: transparency. Operating an association board shouldn’t be a mystery. Residents should feel welcome to attend all activities, and feedback should be encouraged.

Why do you volunteer?

Volunteering gives me an opportunity to remove myself from the daily grind and focus my time and energy helping someone else. Since high school, I’ve made it a priority to find a cause or an organization where I can volunteer.

What do you enjoy about serving on your board?

As president, I find the ability to address a homeowner’s concern and find a resolution extremely rewarding. But my main source of enjoyment stems from the relationships I’ve built with our homeowners and local vendors.

What else do you enjoy?

Traveling with my wife and daughter and adding to my sports card collection. Lately, my free time is spent writing. I’m creating my first blog, which focuses on community association topics and trends.

April is National Volunteer Month. Read our articles about preparing for a volunteer role and five steps for effective community leadership. And you can read about the inspiring work done by a homeowner leader who put his community toward a path of financial stability.

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Turnaround leader: How a board president revitalized a community in financial disarray

When Michael Shucart took the helm as president of Leisure Town Home Association’s board more than five years ago, financial disarray and outdated amenities plagued the 1,150-home community in Vacaville, Calif. Now, the retired banker is credited with putting Leisure Town back on a path to success.

Development of the 55-and-older community first began in the early 1960s, and the association had gone without a professional community manager for more than 50 years. There had been little resolve from the board to raise assessments and make improvements. “The community was left deferring maintenance with little in the reserves for replacement or repairs,” says Shucart.

Undoing decades of neglect, Shucart developed a list of priorities “to help define our vision” after consulting with the community’s 1,800 residents. The board developed a plan to overcome years of deferred maintenance.

Michael Shucart

Drawing from his experience as a banker specializing in wholesale mortgages, Shucart also reviewed each line in the association’s budget for cost-saving measures. He saw that the reserve study replacement costs were unrealistic and that vendor contracts could be improved.

“I realized all of our vendors were friends of friends. As a result, most of them were not giving us favorable conditions,” says Shucart.

In addition, after more than five decades without a manager, the board decided to hire a full-time, on-site manager to fill the void in day-to-day operations.

Through these steps and a few others, the community recently unveiled updated amenities including a new bocce court, a lawn bowling field, a remodeled swimming pool, and a new fitness center for residents. 

Because of the contributions that have improved Leisure Town’s financial standing and infrastructure, Shucart was named Homeowner Leader of the Year by CAI’s Northern California Chapter in 2018.

Shucart credits the success of Leisure Town’s turnaround to the collaboration with the other members of the board. He also points out that effective leadership “starts with identifying the concerns of membership, putting a plan together that addresses those issues, and working together in the best interests of the association toward a solution.”

But the work is far from over. Shucart has already set future goals to address at Leisure Town. “We are figuring out how to deal with the closure of our golf course, trying to bring in recycled water to use for the roughly 17 acres of green space, and installing new solar panels to offset the cost of electric usage,” he says.

April is National Volunteer Month. Read our articles about preparing for a volunteer role and five steps for effective community leadership. And stay tuned for another look at inspiring work done by a homeowner leader.

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‘Twas the Night Before (the HOA’s) Christmas

‘Twas the night before the HOA’s Christmas, and through the community
Not a complaint was heard, there appeared just pure unity;
The thank-you notes were placed by the bulletin board with care,
In hopes that the board and manager would soon see them there;

The homeowners were nestled all snug in their beds,
No worries of paint or roofs bothering their heads,
And the Vice President in her condo, and I in mine too,
Had just settled down for a break from reviewing the dues,

When out in the courtyard there arose such a clatter,
I sprang to my balcony to see what was the matter.
Away to the railing I flew like a flash,
Only to see neighbors with gripes to rehash.

I couldn’t figure out in the dark of the night
Exactly what they thought gave them the right,
But I knew from my time on the homeowners board,
Our meetings these neighbors had always ignored,

Then in a flash I noticed a visitor,
Who tried to join that group of inquisitors
He wore a red fur coat over an ample belly, and
His hearty laugh made it shake as it were jelly,

His smile quickly faded as they all turned away,
They told him that tenants had nothing to say,
The jolly man disappeared as quickly as he came here,
Amid the sound of eight snorting… reindeer?

In a moment came another, without much ado,
He arrived with a viewpoint needed and new,
I knew in a flash it was manager, Nick.
He knew what was needed and he brought it quick,

He exclaimed “Now, Member! now, Neighbor! Now, Bylaws and Covenant,
Please read the rules before bringing your comment.
Now back to your homes, and back to your castles,
Please, just for today, have a cease to the hassles”

He said “you by choice bought in a community,
Which works at its best when all live in unity,
Remember that your board serves you for free,
and consider joining a committee – or three.

“You have no busy elves, and HOAs thrive when all work as a team,
If all think only of selves, a nightmare soon it will seem.
Your association is much like a large but rowed boat,
If each rows as a solo, not for long will it float.”

Amidst headshakes and handshakes the courtyard then cleared,
And I hoped that above still flew a sleigh and eight impatient reindeer.

No reindeer or jolly elf’s labors returned to the site,
But folks reached to their neighbors, and started treating them right.
A different air began to take hold in the complex
As the Golden Rule became our theme and our text.

Manager Nick surveyed the scene, pleased,
Knowing the group a happy future had it seized.
And laying his finger aside of his face,
He ran toward his car as if in a race;

He sprang to his auto, heading home in a dash,
And away he drove as quick as a flash.
But I heard him exclaim, ere he drove out of sight,
HAPPY CHRISTMAS TO ALL, AND TO ALL A GOOD-NIGHT!

[Readers: May peace and neighborliness permeate your communities in the coming year!]

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